The term ‘Account Association’ is not new to those in the cross-border e-commerce industry. Account association can lead to serious consequences such as account warnings and even bans, causing huge losses. Therefore, avoiding account association is a compulsory course for every cross-border e-commerce operator. In order to solve such a problem, Anti-Association Browser emerged at the times required, which is also known as anti fingerprint browser.

1. What is the anti fingerprint browser?

Famous cross-border e-commerce platforms, such as Amazon, stipulate that only one account can be registered for the same identity in order to ensure fair competition in the market and enhance buyers' shopping experience. When a user logs in to the account, the platform will read and save the information collectively referred to as "browser fingerprint", such as the IP, cache, and browser profile of the user's login device. Then the platform will compare it with the existing data in its own large database so as to determine whether there are multiple accounts operations by the same user. Once it is found that different accounts are owned by the same individual, the platform will impose warnings or even bans on these accounts. This process is called account association.

Logging in and operating the account through the anti fingerprint browser can prevent account association, thereby ensuring the safe operation of multiple accounts. As mentioned above, when a user logs in to an account, the e-commerce platform will read, save and compare the fingerprint information of the user's device. The anti fingerprint browser protects cross-border sellers by simulating fingerprint information. Take the Lalicat browser as an example, it can generate multiple physically isolated anti fingerprint browsers on the same computer to prevent association. Lalicat browser simulates the software and hardware fingerprint information of a computer or a mobile device so that the cookies, local storage, and other cache files of each browser file will keep completely independent. In this case, browser configuration files cannot leak information to each other, thus preventing the occurrence of network account association caused by the identical browser fingerprint.

• Why does cross-border e-commerce need anti fingerprint browser?

The anti fingerprint browser is a new technology that has only emerged in recent years. Prior to this, cross-border sellers also had several different methods to help themselves avoid the risk of account association.

The earliest approach was rough to use multiple devices and multiple network environments to deal with the platform's inspections. As long as the computers and network cards used for each account login kept different, it was difficult for the platform to check that the users behind them were the same. It brings some issues at the same time since each account requires a different computer and network card. When the number of accounts gradually increases, the manpower and resources required can become so large that the benefits outweigh the losses.

Then, as the cross-border industry boomed, sellers began to use VPS cloud servers to assist with operations. A VPS is actually a remote computer, which means that the seller can control several remote computers on one of their own computers so as to differentiate device information. However, the technology of the platform is also gradually evolving. When the concept of "browser fingerprint" became popular, the anti-association effect that the VPS cloud server can achieve can only be described as barely satisfactory.

Therefore, anti-association browsers or anti fingerprint browsers have been used by more and more people in the past two years. It simulates the device environment from the underlying logic of browser fingerprints, which greatly improves security compared with the previous method. Aside from this, an anti fingerprint browser with excellent performance like the Lalicat Browser comes with many other features that facilitate cross-border operations. Specifically, its team collaboration feature allows the construction of sub-accounts for permission distribution and enables a multi-person team to work together across regions without the need for website account passwords. Also, the LOCAL API automation allows users to access or install various plug-ins or programs, making work more efficient in the current information age.

For the cross-border e-commerce industry, it is very essential and important to prevent account association and ensure the operation is secure. Nowadays, with the continuous update of platform technology, we highly recommend that you use the latest anti fingerprint browsers to avoid the risk of account association for more smooth cross-border e-commerce business.

Related articles:

Amazon: https://www.lalicat.com/manage-multiple-amazon-seller-accounts

Etsy: https://www.lalicat.com/prevent-etsy-accounts-from-being-banned

Wish: https://www.lalicat.com/prevent-wish-seller-multiple-accounts-being-associated

Shopify: https://www.lalicat.com/virtual-browser-help-register-shopify-accounts-marketing